Search Engine Optimization
& Marketing Services

Our search engine marketing services are customized to meet your business goals and objectives. We utilize several factors in evaluating the cost and resources required in marketing your website to the prominent search engines. These factors include website competition, your existing site marketing and resources, your website’s content and theme, your short term and long term business objectives, and of course, your search engine marketing budget.

For a customized quote on ButchSEO services for your website,

ButchSEO provides its clients with a unique significant service utilizing identification and targeted keyword analysis. This analysis quantifies the client's optimal positive and negative search engine keywords and is the cornerstone in developing and directing targeted traffic to our client's website. At ButchSEO, we evaluate your existing keyword list, modify it, and if need be, expand it. If you don't have an existing keyword list, we will help you create, develop and formulate an optimal list. We will recommend the keywords and phrases to place in the search engines based on keyword search frequency and relevance to your website.

Competitive Analysis

We consistently expend resources reviewing the competitive marketplace for your chosen keywords. Often we find keywords and phrases that are not being used by your competitors, but are being searched by your target market. These are the "golden nuggets" and we will use them for your competitive advantage. It is important to understand what the competition is doing so you can identify key areas of weakness and other opportunities.

Organic Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” search results. Organic search results are the listings in the main body of the search results page. More of these results are clicked on than the Pay-Per-Click (PPC) search listings–which is why it is so important that companies optimize their websites for the best possible placement.

Paid Search Marketing (PPC)

Pay-Per-Click (PPC) ads are the sponsored advertisements that appear at the top or on the right side of the organic search listings. Every time someone clicks on your PPC ad, you pay the search engines for that click. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. We will write the copy for your ad, using focal point keywords, and then monitor it to make sure you get the most "bang for your buck." Combined with an SEO campaign, PPC can be a very effective tool to increase your exposure in the search engines and increase sales.

Search-Friendly Web Design

Too often web designers build websites that look pretty, but don’t get results. We are well versed in custom web design, and we provide our clients with websites that are customer friendly and optimal for the search engines. We work with your webmaster, or implement the required changes to your website ourselves.

Website Analytics

We revise your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords convert to new customers. This type of data is what helps us understand what is working, and allows us to make the necessary adjustments to fully optimize your search marketing campaigns.

Link Building

One important factor in how well your site shows up in search results is the number of high-quality, relevant links pointing to your site. We use various methods to obtain these high quality links to improve your rankings in the search engines.

Content Development/Copywriting

It is important for search engines, especially Google, to have relevant content in your website. We produce high quality content that will uphold your marketing message and be optimized for the search engines. We work with you to develop the web content strategy so your customers will hear your message, and the search engines will "see" it.

For more information or to sign up for one of our search engine marketing packages, please contact us.